How I Built Infix Digital from Freelance to Global Agency

When I first started freelancing more than a decade ago, I had no grand plan of building a global digital agency. I simply wanted to use my skills to help businesses get online and solve real problems with technology. Over the years, what began as a one-man effort grew into something far bigger: Infix Digital, a London-based agency trusted by clients in more than 20 countries.

Starting as a Freelancer

Like many, my journey began with freelancing projects on small budgets. I worked late nights, said yes to every challenge, and learned by doing. Each website taught me something new — about design, development, client management, and most importantly, results.

Building Trust Through Delivery

The turning point came when clients kept coming back. Some of my earliest projects turned into long-term relationships, simply because I delivered what I promised and often more. Reliability became my reputation, and that reputation opened doors to bigger projects.

Growing into a Team

As the workload increased, I realized I couldn’t do everything alone. I began to carefully build a team of talented designers, developers, and marketers who shared the same values of quality and client focus. Today, Infix Digital is powered by a strong 10-person team that works across WordPress, Laravel, Shopify, Webflow, and more.

From Websites to Growth Engines

Infix Digital has delivered 400+ websites and platforms for clients ranging from startups to established enterprises. But for us, it’s never just about a website that “looks nice.” We focus on creating platforms that actually drive growth — increasing leads, cutting admin time, and improving ROI.

Some examples include:

• A custom CRM for a London energy company that reduced admin time by 40%
• A restaurant platform enabling catering enquiries, online reservations, and digital menus
• A staffing agency system that automated timesheets and invoicing

A Global Agency with Local Roots

Though we are based in London, our reach is global. We’ve worked with clients in the US, Canada, Europe, and beyond. What hasn’t changed is our core principle: every project should solve real problems and create measurable impact.

Lessons Along the Way

• Consistency builds trust. Clients remember the one who delivers, not just the one who promises.
• Teamwork multiplies impact. Surrounding yourself with skilled people allows you to scale without losing quality.
• Results speak louder than design. A website is a tool to grow a business, not just a digital brochure.

Looking Ahead

Infix Digital is still growing, and so am I. The mission is straightforward: to help more businesses transform their digital presence into tangible results. What started as freelancing is now a full-service agency, and the journey is just getting started.